Tmall World, the Chinese language e-commerce platform owned by Alibaba, is a sizzling spot for American magnificence manufacturers seeking to enter the market.
New knowledge from advertising and marketing and know-how firm, WPIC, reveals that manufacturers like Estée Lauder, Olay and La Mer have lengthy been leaders on the platform, whereas CeraVe is a newer entrant, having solely damaged into the highest 10. after a major enhance within the center. of 2021.
Dr. Jart, which Lauder acquired in 2019 as one of many Asia-based magnificence big’s first acquisitions of magnificence manufacturers, not too long ago dropped out of the highest 20 rankings, whereas Lauder-owned Too Confronted closed its store. on the platform in July.
In response to Jacob Cooke, CEO and founding father of WPIC, this record may look considerably totally different within the subsequent 5 years. With Chinese language shoppers more and more concerned with clear magnificence, huge producers that do not put money into such choices could have a tough time competing with smaller unbiased manufacturers, that are more and more gaining market share, he mentioned. Cook dinner.
Right here, the best-selling US magnificence manufacturers on Tmall World in 2022.
- estee lauder
- Hi there
- mac cosmetics
- elizabeth arden
- the great thing about tom ford