The New York Festivals Worldwide Promoting Awards introduced Vox Media’s ‘The Fantastic thing about Blackness’ for shopper Sephora because the 2022 SeeHer Lens Award Winner.
The SeeHer Lens Award is a partnership between the New York Festivals, The Feminine Quotient (The FQ) and the ANA and honors the best-in-class inventive movie work submitted to the competitors that exemplifies gender equality and correct portrayals of ladies. and women in promoting. .
SeeHer is a collective of entrepreneurs, media organizations and business influencers dedicated to creating promoting and supportive content material that portrays girls and women like them. The SeeHer Lens Award, now in its second yr, celebrates advertisers driving change and bringing visibility to inventive content material that helps the beliefs of the SeeHer motion. SeeHer serves as a catalyst, harnessing the collective energy of your entire advertising and media ecosystem to drive change.
Impressed by The Fantastic thing about Blackness, the documentary shares a life story that shines a light-weight on the numerous contributions of Black tradition to the world of magnificence and shares the journey of the influential feminine executives who introduced again the beloved Trend Truthful Cosmetics model. . from chapter,” stated Shelley Zalis, CEO of The Feminine Quotient, co-founder of SeeHer. “The award-winning movie embodies SeeHer’s mission of correct illustration and by sharing these vital tales collectively we will develop into a extra aware inventive group and create lasting change.”
“New York Festivals is thrilled to focus on this vital documentary that tells the story of two dynamic girls leaders who orchestrated the resurgence of a world-class and revered storied model, Trend Truthful Cosmetics,” stated Scott Rose, government director, promoting awards at New York festivals. “This inventive undertaking and the story it portrays are so worthy of the 2022 SeeHer Lens award.”
The 2022 SeeHer Lens Award winner ‘The Fantastic thing about Blackness’ is a documentary characteristic movie produced by Epic Tales, the branded storytelling arm of Vox Media and Inventive Manufacturing in collaboration with Sephora, Digitas and Ventureland. The movie paperwork the resurgence of the primary cosmetics model to cater to black girls, Trend Truthful Cosmetics, when the corporate’s new house owners, Desiree Rogers and Cheryl Mayberry-McKissack, introduced it again from chapter.
“It’s an honor to be chosen for the NYF ‘SeeHer Lens’ award. We’re proud to have partnered with Sephora and Digitas, who see the worth in sharing this vital story and shining a light-weight on inequalities within the magnificence business, in an effort to maneuver it ahead. By constructing on true and galvanizing tales, just like the one informed for Trend Truthful on this movie, manufacturers have a possibility to drive actual change.” – Kiana Moore, Co-Director of The Fantastic thing about Blackness and Vice President of Content material Manufacturing, Head of Epic Digital at Vox Media.
The successful documentary chronicles the legacy of Trend Truthful: each its rise and fall, and thru Trend Truthful’s tumultuous and triumphant historical past, and examines the lengthy historical past of discrimination within the magnificence business, whereas highlighting a brand new era pioneering the way forward for black girls working in magnificence.
Movie entries for this yr’s New York Festivals had been reviewed by members of the New York Festivals Grand Jury. Nominated entries for the SeeHer Award had been judged by the SeeHer judging panel utilizing the SeeHer Gender Equality Measure (GEM®), the primary data-driven methodology to determine gender bias within the media. GEM® has develop into the worldwide measurement commonplace, measuring greater than 180,000 adverts, representing 87% of worldwide advert spend.
To view the entire 2022 New York Festivals Promoting Award winners, go to: 2022 Winners Showcase.