The Forces of Magnificence® Report from The DREAM Initiative® Reveals Demand for New Requirements of Magnificence and Imagery

The Forces of Magnificence® Report from The DREAM Initiative® Reveals Demand for New Requirements of Magnificence and Imagery

–Initiative Creates Progressive New Royalty-Free Inclusive Picture Gallery in Strategic Partnership with Shutterstock Studios–

IRVINE, Calif. Y PHOENIX, September 22, 2022 /PRNewswire/ — At this time, Allergan Aesthetics, an AbbVie (NYSE: ABBV) firm, and skinbetter science® announce new report from their DREAM (Advancing Racial Fairness in Aesthetic Drugs) initiative®, together with a long-term partnership with Shutterstock Studios. The report, titled Forces of Magnificence®, gives a brand new understanding of what inclusive and consultant magnificence appears like immediately by shedding gentle on how narrowly outlined Eurocentric beliefs proceed to affect ladies of colour. Surveying greater than 4,000 ladies ages 21 to 65, from a number of geographies and backgrounds, the report explores what defines magnificence, how magnificence impacts ladies’s lives, and the interaction between magnificence and race. Some key concepts embody:

  • Solely 17% of all ladies, no matter race and ethnicity, really feel that their racial magnificence is accepted by society.
  • 1 in 4 Black, Hispanic, and multiracial ladies imagine society’s magnificence requirements are racist
  • 52% of ladies agree that “anybody may be lovely”, and solely 11% of ladies agree that society makes them really feel lovely.

The complete report and findings can be found for obtain at

“We’re able, as business leaders, to drive wanted change throughout the aesthetics business. We have to create an sincere dialogue about racial illustration and perceptions inside our aesthetic neighborhood. We hope that the Magnificence Forces® report will assist transfer us all in the best route,” stated Jonah ShacknaiCEO of skinbetter science®.

forces of magnificence® is the third deliverable of the DREAM initiative®following the profitable launches of the Curriculum for Advancing Racial Fairness (CARE) produced by Solomé Rose Consulting, LLC – the American Academy of Dermatology and different main dermatological societies are supporting the inaugural implementation of the curriculum in 5 extremely regarded dermatology residency packages – and the Full Spectrum of Dermatology: A Various and Inclusive Atlasdeveloped by the co-editors misty eleryanMD, MS and Adam FriedmanMDFAAD.

forces of magnificence® continues the exploration of the distinctive relationship between racial/ethnic range and the great thing about ladies. Firms are elevating consciousness of the necessity for inclusive and consultant magnificence, offering schooling and driving motion amongst medical and shopper audiences.

“Traditionally, the business hasn’t included all ladies in its definition of magnificence,” she stated. carrie strom, senior vp of AbbVie and president of International Allergan Aesthetics. “As business leaders, our objective is to create a extra equitable magnificence and aesthetics business that’s centered on range, illustration and inclusion. That’s what Forces of Magnificence® It is about impacting change and creating an area the place the origins of magnificence are honored, the definition of magnificence is vastly expanded, and the place uniqueness is the usual.”

As a part of its multimedia launch, Forces of Magnificence® will probably be delivered to life by means of a collection of partaking and emotional movies, produced by Shutterstock Studios, Shutterstock’s one-stop customized inventive retailer. The collection, directed by Tiffany Francis, will characteristic 4 ladies sharing their tales and experiences with direct hyperlinks to devoted chapters throughout the report: defining magnificence, empowering uniqueness, the story of magnificence requirements, and appropriation. Every chapter will help the report’s general findings, together with: that ladies of all races strongly imagine that “considered one of us can not signify us all”; that the usual of magnificence shouldn’t be outlined by a single group; and, that the origins of magnificence and cultural practices be celebrated with out being exploited.

Coinciding with the launch of Forces of Magnificence®the DREAM initiative® will even unveil a first-of-its-kind partnership within the aesthetics class with Shutterstock Studios and have a royalty-free gallery of numerous photos accessible to the general public. The 1000’s of photos will showcase magnificence throughout race, tradition, gender, age, skill stage and physique kind and convey to life a key takeaway from the Forces of Magnificence.® report that “considered one of us shouldn’t be the face of all of us”. A driving pressure behind the gallery is the objective of encouraging business friends to leverage these property inside their very own efforts, creating a primary step in the direction of collective change in the direction of a extra equitable business. All included advertising and marketing supplies will probably be simply accessible at

“The DREAM initiative® introduced us this superior concept to create a extra numerous set of royalty free photos. And thru our partnership within the Forces of Magnificence® report that helped us all acknowledge a serious hole available in the market. Most photos utilized in promoting and branding do not mirror the variety we see round us day by day, and an internet picture search reveals how underrepresented many teams are on this area,” stated Aiden Darné, vp and director “Shutterstock surveyed greater than 2,700 entrepreneurs all over the world final 12 months and located that 74% of them want they’d entry to extra numerous content material. This realization was the catalyst for a unified dedication to shut that hole, and we’re excited to companion with the DREAM initiative.® on this journey to place genuine illustration on the middle of all inventive content material.”

To be taught extra, go to or observe us @AllerganAesthetics and @skinbetter

About Allergan Aesthetics
At Allergan Aesthetics, an AbbVie firm, we develop, manufacture and market a portfolio of main aesthetic manufacturers and merchandise. Our aesthetic portfolio consists of facial injectables, physique contouring, plastics, skincare and extra. Our objective is to continuously present our clients with innovation, schooling, distinctive service and a dedication to excellence, all with a private contact. To be taught extra, go to or observe us on Instagram and LinkedIn.

About AbbVie
AbbVie’s mission is to find and ship modern medicines that remedy severe well being issues immediately and handle the medical challenges of tomorrow. We attempt to make a measurable affect on folks’s lives in a number of key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, ladies’s well being, and gastroenterology, in addition to services throughout its Allergan portfolio. Aesthetics. For extra details about AbbVie, go to us at Comply with @abbvie on TwitterFb, Instagram, YouTube and LinkedIn.

About skinbetter science®
The science to enhance pores and skin® The workforce of aesthetic consultants has a deep understanding of pores and skin getting older and what it takes to assist defy the results of time. Leveraging a wealthy dermatological heritage, the skinbetter science workforce® got down to create a brand new paradigm in medical skincare. Knowledge-driven, cutting-edge science is the first driving pressure behind all of our distinctive formulations. Skinbetter Science award-winning merchandise can be found solely by means of main dermatology, cosmetic surgery and medical aesthetic practices nationwide. To be taught extra, go to us at or observe us on Fb, Instagram, and LinkedIn.

About Shutterstock Studios
For 20 years, Shutterstock has contributed to films, documentaries, and storytelling of all types with its intensive library of inventory. Now, by means of its Studios division, Shutterstock is bringing its personal tales to life, leveraging the distinctive experience of its inventive and manufacturing professionals, and an archive of greater than 60 million picture and video property, spanning royalty, movie , music, sports activities, wars and politics. and celebrities. Shutterstock Studios specializes within the manufacturing of economic and branded content material, in addition to non-fiction and documentary movies. Studios has shortly develop into a best-in-class inventive companion for manufacturers all over the world utilizing bodily and digital manufacturing to create evocative content material. With the acquisition of TurboSquid, the world’s largest 3D market, Shutterstock Studios now provides 2D and 3D animation and Web3 providers.


Leave a Reply

Your email address will not be published.